March 2025

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Applying Linguistic Demographic Analytics to Laundry category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Suggestion 1 : High Praise & Trust
Gen Z: awesome
Millennial & Gen-X: reliable
Boomers: excellent

Suggestion 2: Scent / Sensory Freshness
Gen Z: absolutely
Millennial & Gen-X: fresh
Boomers: pleasant

    1. routine

    2. strong

    3. awesome

    4. busy

    5. friendly

    6. rewash

    7. feel

    8. absolutely

    9. boosters

    10. dissolve

    11. cleaner

    12. solution

    13. cycle

    1. thank

    2. nice

    3. fan

    4. fabrics

    5. formula

    6. removed

    7. bigger

    8. cleanliness

    9. household

    10. reliable

    11. thoroughly

    12. green

    13. removing

    14. stopped

    15. price

    16. effectiveness

    17. fresh

    18. extra

    19. efficiency

    1. fresh

    2. excellent

    3. enough

    4. rashes

    5. april

    6. loved

    7. result

    8. tested

    9. tough

    10. jacket

    11. pleased

    12. soiled

    13. pleasant

    14. coffee

    15. floral

    16. breeze

Suggestion 1 : Emotional & Sensory Appeal
Gen Z: goes
Millennial & Gen-X: delightful
Boomers: easy

Suggestion 2: Longevity & Load
Gen Z: lasts
Millennial & Gen-X: boost
Boomers: load

    1. goes

    2. lasts

    3. long

    4. longer

    5. lingers

    6. amount

    7. really

    8. powerful

    9. strength

    10. adds

    11. bit

    12. half

    13. loves

    14. game

    15. future

    16. making

    17. giving

    18. strong

    19. night

    20. different

    21. plus

    22. prefer

    23. wish

    24. vanilla

    1. delightful

    2. boost

    3. looking

    4. wanted

    5. target

    6. soothing

    7. reminds

    8. buying

    9. good

    10. soap

    11. addition

    12. money

    13. surprised

    14. laundry

    15. scent

    16. subtle

    17. hint

    18. compliments

    19. purchased

    20. fantastic

    21. recommended

    22. keeping

    23. freshness

    1. free

    2. easy

    3. load

    4. unstopables

    5. worked

    6. combination

    7. per

    8. effect

    9. great

    10. tropical

    11. loved

    12. big

    13. price

Suggestion 1 : Effectiveness & Strength
Gen Z: lasting
Millennial & Gen-X: strong
Boomers: tough

Suggestion 2: Sensory Experience / Outcome
Gen Z: sparkling
Millennial & Gen-X: scent
Boomers: safe

    1. lasting

    2. perfect

    3. sparkling

    4. awesome

    5. detergent

    6. skin

    7. burst

    8. powerful

    9. truly

    10. stained

    11. overpowering

    12. cleaning

    13. beads

    14. smaller

    15. leaving

    16. best

    17. experience

    1. get

    2. clean

    3. scent

    4. leaves

    5. sale

    6. cheaper

    7. makes

    8. strong

    9. full

    10. household

    11. value

    12. know

    13. deep

    14. far

    15. plastic

    16. nothing

    17. last

    18. amazing

    19. works

    20. never

    21. cleans

    22. great

    23. quality

    1. cold

    2. son

    3. clear

    4. children

    5. per

    6. water

    7. washes

    8. tough

    9. safe

    10. grass

    11. play

    12. medium

    13. bottle

    14. effective

Suggestion 1 : Powerful Cleaning
Gen Z: remover
Millennial & Gen-X: blaster
Boomers: perfectly

Suggestion 2: Fabric & Sensitivity
Gen Z: cotton
Millennial & Gen-X: sensitive
Boomers: fabric safe

    1. lifting

    2. works

    3. ready

    4. cotton

    5. typically

    6. remover

    7. changer

    8. game

    9. amazing

    10. finally

    11. eliminate

    1. simply

    2. blaster

    3. feel

    4. disappoint

    5. grass

    6. surfaces

    7. plus

    8. sensitive

    9. inside

    10. lifesaver

    11. delicate

    12. lifts

    13. chemical

    14. lots

    15. careful

    1. perfectly

    2. discolored

    3. fabrics

    4. safe

    5. cloth

    6. animals

    7. bedsheets

    8. necessary

    9. treated

    10. oil

Suggestion 1 : Product Satisfaction
Gen Z: amazing
Millennial & Gen-X: pleasant
Boomers: easy

Suggestion 2: Scent and Lingering Effects
Gen Z: fragrant
Millennial & Gen-X: softer
Boomers: spring

    1. amazing

    2. definitely

    3. routine

    4. first

    5. friendly

    6. sheets

    7. absolutely

    8. skin

    9. bigger

    10. clothing

    11. fragrant

    12. wish

    1. pleasant

    2. rid

    3. household

    4. softer

    5. truly

    6. quality

    7. care

    1. load

    2. washing

    3. easy

    4. spring

    5. linens

    6. beautiful

    7. cycle

    8. friends

Suggestion 1 : Results & Protection
Gen Z: results
Millennial & Gen-X: protects
Boomers: convenient

Suggestion 2: Endurance & Ease
Gen Z: completely
Millennial & Gen-X: lasting
Boomers: easy

    1. deep

    2. completely

    3. active

    4. results

    5. absolutely

    6. new

    7. everyday

    8. definitely

    9. activewear

    10. pods

    1. lasting

    2. freshness

    3. workout

    4. lasts

    5. top

    6. fading

    7. protects

    1. easy

    2. washing

    3. safe

    4. family

    5. convenient

    6. washer

    7. fabric