March 2025

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Applying Linguistic Demographic Analytics to Oral Care category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Brand’s Terms
Gen Z: prevention
Millennial & Gen-X: deeper
Boomers: health

Trending Terms


    1. fact

    2. active

    3. fights

    4. amount

    5. mint

    6. total

    7. prevention

    8. realize

    9. thorough

    10. appreciate

    11. smooth

    12. break

    13. enjoyable

    14. unique

    15. purchase

    16. feels

    17. tastes

    1. highly

    2. texture

    3. classic

    4. thicker

    5. instantly

    6. combination

    7. deeper

    8. provide

    9. fresh

    10. health

    11. offers

    12. paste

    13. mess

    14. spicy

    15. dentist

    16. comprehensive

    1. health

    2. travel

    3. tasting

    4. keeps

    5. reasonable

    6. price

    7. dentist

    8. thrilled

    9. dispense

Brand’s Terms
Gen Z: cavity
Millennial & Gen-X: polishes
Boomers: strengthens

Trending Terms

    1. soda

    2. baking

    3. care

    4. overall

    5. faster

    6. quality

    7. absolutely

    8. simply

    9. cavity

    10. discomfort

    11. tiny

    12. popular

    13. brightens

    14. cheapest

    15. increase

    1. polishes

    2. coloring

    3. crisp

    4. initial

    5. food

    6. lift

    7. adhere

    8. perfectly

    9. lucky

    10. brightening

    11. detox

    12. choice

    13. importantly

    14. 3d

    15. great

    16. flavors

    17. seen

    18. sleek

    19. maintaining

    20. bang

    21. buck

    22. 2x

    23. particular

    1. safe

    2. bundle

    3. dentist

    4. girls

    5. colored

    6. fantastic

    7. arctic

    8. price

    9. strengthen

    10. beautiful

    11. enough

Brand’s Terms
Gen Z: oral
Millennial & Gen-X: mouth
Boomers: dental

Trending Terms

    1. affordable

    2. taste

    3. cream

    4. dental

    5. night

    6. coupons

    7. effective

    8. oral

    9. sleep

    10. strong

    1. minty

    2. feel

    3. expensive

    4. plus

    5. medicine

    6. flavor

    7. cold

    8. mouth

    9. enjoy

    10. especially

    11. worth

    1. price

    2. sale

    3. comfortable

    4. wax

    5. care

    6. dental

    7. medicine

Brand’s Terms
Gen Z: flavor
Millennial & Gen-X: kit
Boomers: whitening

Trending Terms

    1. clean

    2. whiten

    3. sensitive

    4. flavor

    5. light

    6. gel

    7. whitening

    8. help

    1. notice

    2. price

    3. days

    4. kit

    5. work

    6. treatment

    7. sensitive

    8. minutes

    9. far

    10. coffee

    11. easy

    1. whitening

    2. improvement

    3. difference

    4. worth

Brand’s Terms
Gen Z: (kills) bacteria
Millennial & Gen-X: gingivitis
Boomers: health

Trending Terms

    1. routine

    2. confidence

    3. teeth

    4. quick

    5. bacteria

    6. cleaning

    7. standard

    8. freshness

    9. mouths

    10. serious

    1. helping

    2. affordable

    3. bedtime

    4. gentler

    5. maintain

    6. sale

    7. super

    8. solution

    9. decay

    10. gingivitis

    11. improved

    12. healthy

    13. peroxide

    14. great

    15. helps

    16. tooth

    17. gums

    18. paste

    19. properties

    20. tough

    21. worked

    22. price

    1. years

    2. son

    3. reasonable

    4. worked

Brand’s Terms
Gen Z: accessible
Millennial & Gen-X: good
Boomers: gift

Trending Terms

    1. technology

    2. literally

    3. zero

    4. accessible

    5. scent

    6. works

    7. firmer

    8. significant

    9. solution

    1. thicker

    2. incredibly

    3. perfectly

    4. value

    5. good

    1. years

    2. worked

    3. excellent

    4. gift