March 2025

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Applying Linguistic Demographic Analytics to Household Paper category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Suggestion 1 : Online & Buying Behavior
Gen Z: worth
Millennial & Gen-X: switch
Boomers: years

Suggestion 2: Product Lifespan & Time
Gen Z: mega
Millennial & Gen-X: wish
Boomers: thanks

    1. roll

    2. cost

    3. mega

    4. worth

    5. bigger

    6. floor

    7. better

    8. far

    9. get

    10. anywhere

    11. highly

    12. rip

    1. counter

    2. half

    3. apart

    4. daily

    5. switch

    6. lots

    7. online

    8. waste

    9. wish

    1. paying

    2. years

    3. thanks

    4. store

Suggestion 1 : Comfort & Softness
Gen Z: softer
Millennial & Gen-X: care
Boomers: absorbent

Suggestion 2: Praise & Positive Reaction
Gen Z: absolutely
Millennial & Gen-X: love
Boomers: excellent

    1. softer

    2. easier

    3. tear

    4. absolutely

    5. switched

    1. enjoy

    2. love

    3. coupon

    4. sale

    5. care

    6. value

    7. less

    8. paper

    9. price

    1. absorbent

    2. coupons

    3. excellent

    4. household

Suggestion 1 : Comfort & Use Experience
Gen Z: softer
Millennial & Gen-X: absorbent
Boomers: children

Suggestion 2: Strength & Effectiveness
Gen Z: thicker
Millennial & Gen-X: pretty
Boomers: effective

    1. scented

    2. softer

    3. easily

    4. thicker

    5. quality

    6. money

    7. home

    8. strong

    1. quickly

    2. rolls

    3. absorbent

    4. choice

    5. great

    6. pretty

    7. high

    8. top

    9. household

    10. prefer

    11. biodegradable

    12. highly

    13. absorbency

    1. wiping

    2. children

    3. effective

    4. harsh

    5. plumber

    6. truly

    7. moist

    8. nice

    9. sturdy

    10. resealable

    11. absorbs

    12. easier

    13. mess

    14. easy

    15. careful

    16. better

Suggestion 1 : Strength & Durability
Gen Z: thick
Millennial & Gen-X: durable
Boomers: layer

Suggestion 2: Softness & Touch
Gen Z: wish
Millennial & Gen-X: softness
Boomers: lovely

    1. wish

    2. helpful

    3. believe

    4. extremely

    5. appreciate

    6. price

    7. value

    8. thick

    1. money

    2. softness

    3. please

    4. big

    5. incredibly

    6. quickly

    7. durability

    8. convenient

    9. colors

    10. price

    11. new

    12. better

    1. lovely

    2. done

    3. ultra

    4. absorbent

    5. children

    6. pleasant

    7. clean

    8. bathroom

    9. hands

    10. layer

Suggestion 1 : Strength & Effectiveness
Gen Z: works
Millennial & Gen-X: strong
Boomers: absorb

Suggestion 2: Usage & Comfort
Gen Z: face
Millennial & Gen-X: notrils
Boomers: comfortable

    1. sale

    2. works

    3. great

    4. wish

    5. chapped

    6. money

    7. household

    8. expensive

    9. price

    10. value

    11. loved

    12. face

    13. plus

    14. thick

    1. puff

    2. nostrils

    3. running

    4. strong

    5. sinuses

    6. face

    7. different

    8. durable

    1. easy

    2. comfortable

    3. difference

    4. absorb

    5. enthighly

    6. tissues

Suggestion 1 : Comfort & Softness
Gen Z: softness
Millennial & Gen-X: life
Boomers: comfort

Suggestion 2: Affordability & Value Signals
Gen Z: prices
Millennial & Gen-X: coupon
Boomers: deal

    1. softness

    2. softest

    3. texture

    4. count

    5. care

    6. prices

    7. strong

    8. fine

    1. better

    2. good

    3. life

    4. decent

    5. might

    6. next

    7. point

    8. impressed

    9. coupons

    10. sale

    11. coupon

    1. comfort

    2. soft

    3. deal

    4. great

    5. plush

    6. helps

    7. holds

    8. scratchy

    9. budget

    10. kids

    11. comfortable

    12. blow

    13. quality

    14. nose