March 2025

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Applying Linguistic Demographic Analytics to Household Paper category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Brand’s Terms
Gen Z: mega
Millennial & Gen-X: every
Boomers: years

Trending Terms

    1. roll

    2. cost

    3. mega

    4. worth

    5. bigger

    6. floor

    7. better

    8. far

    9. get

    10. anywhere

    11. highly

    12. rip

    1. counter

    2. half

    3. apart

    4. daily

    5. every

    6. switch

    7. lots

    8. online

    9. waste

    10. wish

    1. paying

    2. years

    3. thanks

    4. store

Brand’s Terms
Gen Z: soft
Millennial & Gen-X: value
Boomers: absorbent

Trending Terms

    1. softer

    2. easier

    3. tear

    4. absolutely

    5. switched

    1. enjoy

    2. love

    3. coupon

    4. sale

    5. care

    6. value

    7. less

    8. paper

    9. price

    1. absorbent

    2. coupons

    3. excellent

    4. household

Brand’s Terms
Gen Z: thicker
Millennial & Gen-X: absorbent
Boomers: absorbs

Trending Terms

    1. scented

    2. softer

    3. easily

    4. thicker

    5. quality

    6. money

    7. home

    8. strong

    1. quickly

    2. rolls

    3. absorbent

    4. choice

    5. great

    6. pretty

    7. high

    8. top

    9. household

    10. prefer

    11. biodegradable

    12. highly

    13. absorbency

    1. wiping

    2. children

    3. effective

    4. harsh

    5. plumber

    6. truly

    7. moist

    8. nice

    9. sturdy

    10. resealable

    11. absorbs

    12. easier

    13. mess

    14. easy

    15. careful

    16. better

Brand’s Terms
Gen Z: thick
Millennial & Gen-X: convenient
Boomers: absorbent

Trending Terms

    1. wish

    2. helpful

    3. believe

    4. extremely

    5. appreciate

    6. price

    7. value

    8. thick

    1. money

    2. softness

    3. please

    4. big

    5. incredibly

    6. quickly

    7. durability

    8. convenient

    9. colors

    10. price

    11. new

    12. better

    1. lovely

    2. done

    3. ultra

    4. absorbent

    5. children

    6. pleasant

    7. clean

    8. bathroom

    9. hands

    10. layer

Brand’s Terms
Gen Z: value
Millennial & Gen-X: face
Boomers: comforting

Trending Terms

    1. sale

    2. works

    3. great

    4. wish

    5. chapped

    6. money

    7. household

    8. expensive

    9. price

    10. value

    11. loved

    12. plus

    13. thick

    1. puff

    2. nostrils

    3. running

    4. strong

    5. sinuses

    6. face

    7. different

    8. durable

    1. easy

    2. comfortable

    3. difference

    4. absorb

    5. tissues

Brand’s Terms
Gen Z: strong
Millennial & Gen-X: coupon
Boomers: comfort

Trending Terms

    1. softness

    2. softest

    3. texture

    4. count

    5. care

    6. prices

    7. strong

    8. fine

    1. better

    2. good

    3. life

    4. decent

    5. might

    6. next

    7. point

    8. impressed

    9. coupon

    10. sale

    1. comfort

    2. soft

    3. deal

    4. great

    5. plush

    6. helps

    7. holds

    8. scratchy

    9. budget

    10. kids

    11. comfortable

    12. blow

    13. quality

    14. nose