March 2025

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Applying Linguistic Demographic Analytics to Snack category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Suggestion 1 : Taste & Enjoyment
Gen Z: amazing
Millennial & Gen-X: taste buds
Boomers: great

Suggestion 2: Value & Purchase Experience
Gen Z: bonus
Millennial & Gen-X: ideal
Boomers: extra

    1. taste

    2. amazing

    3. savory

    4. alternative

    5. slump

    6. balance

    7. cut

    8. exactly

    9. delicious

    10. satisfied

    11. meal

    12. filled

    13. hint

    14. high

    15. bonus

    1. lover

    2. portable

    3. original

    4. dairy

    5. glycemic

    6. tastebuds

    7. enjoyable

    8. texture

    9. ideal

    1. treat

    2. lots

    3. great

    4. nuts

    5. loved

    6. wonderful

    7. honey

    8. excellent

    9. soft

    10. extra

    11. tasting

    12. variety

Suggestion 1 : Ingredients & Sweetness
Gen Z: chocolate
Millennial & Gen-X: honey
Boomers: recipe

Suggestion 2: Product Size & Freshness
Gen Z: wafer
Millennial & Gen-X: freshness
Boomers: biscuits

    1. chocolate

    2. wafer

    3. absolutely

    4. dark

    5. syrup

    6. pieces

    7. corn

    8. amazing

    9. nutritional

    10. flavor

    11. texture

    1. honey

    2. freshness

    3. single

    4. wrapped

    5. worth

    6. bite

    7. crumbly

    8. chewy

    1. recipe

    2. biscuits

    3. coffee

    4. soft

Suggestion 1 : Feel & Finish
Gen Z: filling
Millennial & Gen-X: rich
Boomers: crisp

Suggestion 2: Flavor & Treat Experience
Gen Z: chocolate
Millennial & Gen-X: delightful
Boomers: treat

    1. chocolate

    2. amazing

    3. sandwich

    4. fantastic

    5. golden

    6. ideal

    7. filling

    8. classic

    9. wafers

    10. combo

    11. quality

    12. consistent

    13. softer

    14. crunchiness

    15. messy

    16. indulgence

    17. irresistible

    1. layer

    2. delightful

    3. creamy

    4. sweeter

    5. rich

    6. tooth

    7. gotten

    8. inside

    9. center

    10. ingredient

    11. anytime

    12. texture

    13. plenty

    14. combination

    1. treat

    2. great

    3. easy

    4. keeps

    5. nice

    6. children

    7. sharing

    8. lunch

    9. crisp

    10. price

    11. value

    12. snacks

    13. reseal

    14. helps

    15. package

    16. box

    17. resealable

    18. joy

Suggestion 1 : Flavor & Heat Experience
Gen Z: flavour
Millennial & Gen-X: enjoying
Boomers: heat

Suggestion 2: Occasion & Pairing
Gen Z: football
Millennial & Gen-X: cheddar
Boomers: salsa

    1. taste

    2. value

    3. flavour

    4. football

    5. quality

    6. happy

    1. mouth

    2. awesome

    3. enjoying

    4. three

    5. cheddar

    6. bunch

    7. hot

    1. heat

    2. price

    3. wish

    4. spice

    5. extra

    6. tongue

    7. salsa

    8. crunchiness

    9. fried

    10. onion