March 2025

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Applying Linguistic Demographic Analytics to Snack category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Brand’s Terms
Gen Z: savory
Millennial & Gen-X: glycemic
Boomers: honey

Trending Terms

    1. taste

    2. amazing

    3. savory

    4. alternative

    5. slump

    6. balance

    7. cut

    8. exactly

    9. delicious

    10. satisfied

    11. meal

    12. filled

    13. hint

    14. high

    15. bonus

    1. lover

    2. portable

    3. original

    4. dairy

    5. glycemic

    6. tastebuds

    7. enjoyable

    8. texture

    9. ideal

    1. treat

    2. lots

    3. great

    4. nuts

    5. loved

    6. wonderful

    7. honey

    8. excellent

    9. soft

    10. extra

    11. tasting

    12. variety

Brand’s Terms
Gen Z: chocolate
Millennial & Gen-X: honey
Boomers: recipe

Trending Terms

    1. chocolate

    2. wafer

    3. absolutely

    4. dark

    5. syrup

    6. pieces

    7. corn

    8. amazing

    9. nutritional

    10. flavor

    11. texture

    1. honey

    2. freshness

    3. single

    4. wrapped

    5. worth

    6. bite

    7. crumbly

    8. chewy

    1. recipe

    2. biscuits

    3. coffee

    4. soft

Brand’s Terms
Gen Z: chocolate
Millennial & Gen-X: texture
Boomers: reseal

Trending Terms

    1. chocolate

    2. amazing

    3. sandwich

    4. fantastic

    5. golden

    6. ideal

    7. filling

    8. classic

    9. wafers

    10. combo

    11. quality

    12. consistent

    13. softer

    14. crunchiness

    15. messy

    16. indulgence

    17. irresistible

    1. layer

    2. delightful

    3. creamy

    4. sweeter

    5. rich

    6. tooth

    7. gotten

    8. inside

    9. center

    10. ingredient

    11. anytime

    12. texture

    13. plenty

    14. combination

    1. treat

    2. great

    3. easy

    4. keeps

    5. nice

    6. children

    7. sharing

    8. lunch

    9. crisp

    10. price

    11. value

    12. snacks

    13. reseal

    14. helps

    15. package

    16. box

    17. resealable

    18. joy

Brand’s Terms
Gen Z: football
Millennial & Gen-X: cheddar
Boomers: salsa

Trending Terms

    1. taste

    2. value

    3. flavour

    4. football

    5. quality

    6. happy

    1. mouth

    2. awesome

    3. enjoying

    4. three

    5. cheddar

    6. bunch

    7. hot

    1. heat

    2. price

    3. wish

    4. spice

    5. extra

    6. tongue

    7. salsa

    8. crunchiness

    9. fried

    10. onion