March 2025

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Applying Linguistic Demographic Analytics to Vitamin category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Suggestion 1 : Softgel Format & Ease
Gen Z: softgel
Millennial & Gen-X: easily
Boomers: tongue

Suggestion 2: Wellness Outcome & Trust
Gen Z: improvements
Millennial & Gen-X: convenient
Boomers: effectiveness

    1. taste

    2. cute

    3. consistent

    4. small

    5. softgel

    6. improvements

    7. affordable

    8. wellness

    9. surprised

    1. hyaluronic

    2. maintaining

    3. bogo

    4. higher

    5. easily

    6. expensive

    7. convenient

    8. immunity

    1. cost

    2. ingredients

    3. regimen

    4. medication

    5. effective

    6. dissolve

    7. tongue

    8. gentle

    9. effectiveness

    10. quickpills

Suggestion 1 : Health Impact & Trust
Gen Z: impressed
Millennial & Gen-X: body
Boomers: health

Suggestion 2: Emotional Tone & Reassurance
Gen Z: pretty
Millennial & Gen-X: enjoyable
Boomers: safe

    1. pretty

    2. color

    3. gels

    4. impressed

    5. tasty

    6. money

    7. super

    8. improvement

    1. work

    2. body

    3. children

    4. label

    5. enjoyable

    6. folic

    7. nutritional

    1. health

    2. chewy

    3. surprised

    4. safe

Suggestion 1 : Energy & Vitality
Gen Z: energy
Millennial & Gen-X: elderberry
Boomers: electrolytes

Suggestion 2: Refreshment & Ingredients
Gen Z: fizzy
Millennial & Gen-X: diet
Boomers: minerals

    1. tastes

    2. gummies

    3. convenient

    4. pour

    5. easily

    6. new

    7. fizzy

    8. immunity

    9. energy

    10. anytime

    11. effect

    12. flavored

    13. helping

    14. important

    15. juice

    1. convenience

    2. diet

    3. elderberry

    4. pleasantly

    1. health

    2. support

    3. great

    4. surprise

    5. daughter

    6. electrolytes

    7. essential

    8. minerals

Suggestion 1 : Health Benefit & Satisfaction
Gen Z: easy
Millennial & Gen-X: vitamin
Boomers: health

Suggestion 2: Overall Experience & Approval
Gen Z: perfect
Millennial & Gen-X: daily
Boomers: morning

    1. easy

    2. perfect

    3. pleasant

    4. gummies

    5. pills

    6. swallowing

    1. vitamin

    2. help

    3. stomach

    4. daily

    5. sweet

    6. tasty

    1. health

    2. energy

    3. tasty

    4. morning

    5. new

    6. perfect

    7. swallowing