March 2025

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Applying Linguistic Demographic Analytics to Vitamin category uncovered a set of distinctive in-group terms used by three age groups: Gen-Z, Millennial and Boomer

Select from terms below to A/B test for corresponding target segments

Brand’s Terms
Gen Z: softgel
Millennial & Gen-X: convenient
Boomers: quick

Trending Terms

    1. taste

    2. cute

    3. consistent

    4. small

    5. softgel

    6. improvements

    7. affordable

    8. wellness

    9. surprised

    1. hyaluronic

    2. maintaining

    3. bogo

    4. higher

    5. easily

    6. expensive

    7. convenient

    8. immunity

    1. cost

    2. ingredients

    3. regimen

    4. medication

    5. effective

    6. dissolve

    7. tongue

    8. gentle

    9. effectiveness

    10. quickpills

Brand’s Terms
Gen Z: money
Millennial & Gen-X: body
Boomers: health

Trending Terms

    1. pretty

    2. color

    3. gels

    4. impressed

    5. tasty

    6. money

    7. super

    8. improvement

    1. work

    2. body

    3. children

    4. label

    5. enjoyable

    6. folic

    7. nutritional

    1. health

    2. chewy

    3. surprised

    4. safe

Brand’s Terms
Gen Z: immunity
Millennial & Gen-X: elderberry
Boomers: electrolytes

Trending Terms

    1. tastes

    2. gummies

    3. convenient

    4. pour

    5. easily

    6. new

    7. fizzy

    8. immunity

    9. energy

    10. anytime

    11. effect

    12. flavored

    13. helping

    14. important

    15. juice

    1. convenience

    2. diet

    3. elderberry

    4. pleasantly

    1. health

    2. support

    3. great

    4. surprise

    5. daughter

    6. electrolytes

    7. essential

    8. minerals

Brand’s Terms
Gen Z: gummies
Millennial & Gen-X: daily
Boomers: health

Trending Terms

    1. easy

    2. perfect

    3. pleasant

    4. gummies

    5. pills

    6. swallowing

    1. vitamin

    2. help

    3. stomach

    4. daily

    5. sweet

    6. tasty

    1. health

    2. energy

    3. tasty

    4. morning

    5. new

    6. perfect

    7. swallowing